Google Foundations

4 Lessons

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Course Structure

Keyword Foundations

I explain how Google uses keywords in search campaign. 

Setting Up Your Keyword Campaign

An over the shoulder walkthrough of search keyword campaign setup. 

Setting Up Negative Keyword Lists

Filtering irrelevant search terms will save you money and frustration. This video walks you through how to use negative keywords to filter unwanted traffic and less than ideal visitors.

How to Tweak After Traffic Starts

After your campaign starts you'll want to make adjustments. This is the process I've used for years to dial in search campaigns. 
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