Google Display Network Essentials

5 Lessons

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Course Structure

Account Structure

In this video I walk you through my recommended structure for campaigns when starting out.

Simple Tracking Setup

This lesson walks you through how to setup simple tracking for your Google Display ad campaign.

The 3 Core Ads

Your headlines are key to the success of your Google Display campaign. In this lesson I walk through the core elements I use to generate high click through and conversion rates.

GDN Quick Action Setup Guide

This quick action guide runs through the full campaign setup inside of Google Ads. Bookmark this training for each time you'd like a guided run through of a campaign build.

BONUS - Targeting Essentials

In this lesson I show you how I do targeting research in detail. This targeting research approach applies to every modality on Google's platform; YouTube Ads, Search Ads, Google Display, and more.
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