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The Dual Power of Metrics in Advertising 🌟 In the digital marketing realm, understanding your metrics is key. Specifically, when it comes to YouTube ads, it’s vital to comprehend the intricate dance between View Rate (VR) and Click-Through Rate (CTR). Why Both Metrics Matter Together While search campaigns predominantly lean on CTR to measure success,
In today’s fast-paced digital world (plus the current threat of recession looming), getting clients can be a daunting and often stressful task. With so many businesses vying for attention, it can be hard to stand out from the crowd. The sheer number of advertising options available to businesses today can paralyze even the most seasoned
I shared this method with my mastermind group a while back, and it received so much positive feedback I’ve decided to start blogging about these strategies. DISCLAIMER: There is no guarantee you will lower costs by 40% or more. That number is based on my experience and that of followers, clients, and customers who’ve provided
Did you know that Google Display Network (GDN) campaigns can be used to book appointments? In today’s article, we’ll explain why every business should use GDN ads campaigns. If you’re a business owner, then you know that advertising is essential to getting your name out there. But what kind of advertising should you do? Google
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