One day very soon I will have MUCH to say about AI on this post, but for now…this is just a placeholder to a link from my book. If you want to know more about AI and marketing, email me.

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The Dual Power of Metrics in Advertising 🌟 In the digital marketing realm, understanding your metrics is key. Specifically, when it comes to YouTube ads, it’s vital to comprehend the intricate dance between View Rate (VR) and Click-Through Rate (CTR). Why Both Metrics Matter Together While search campaigns predominantly lean on CTR to measure success,

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